Oral-B® is excited to announce the launch of an interactive oral care app for kids, the new Disney Magic Timer App by Oral-B.
Created in collaboration with Disney, Marvel and powered by DreamPlay®, this breakthrough innovation is an oral care app that helps kids increase brushing time*, which is identified by dentists as an area of concern and improvement for children.
Dental professionals recommend brushing for at least two minutes in order to maintain good oral health. However, research** suggests that most people, and especially children, do not meet that goal, and typically spend less than one minute brushing.
New App Features Disney and Marvel Animated Characters
The Disney Magic Timer App by Oral-B is designed to help parents effortlessly extend brushing time for their kids. By bringing to life Disney and Marvel characters featured on the Oral-B and Crest Pro-Health Stages products, the app encourages children to brush. Kids are challenged to complete two minutes of brushing and each time they brush, Disney and Marvel character images are revealed. Kids have the opportunity to unlock 16 custom animations and 1,600 rewards, ensuring the app maintains its novelty and transforming the act of brushing into a game. The app is set for a 21-day cycle, to help establish good habits.
Procter & Gamble, an emerging leader in digital programming for tooth-brushing motivation, conducted a brushing study, which revealed 9 out of 10 kids brush longer when brushing with the Disney Magic Timer App by Oral-B.
The Disney Magic Timer App by Oral-B is FREE and works with any Oral-B or Crest Pro-Health Stages products. The two-minute timer app can be downloaded via the Apple App Store on iTunes and on Google Play.
Oral-B has also partnered with Olympic Gold Medalist and mother of two, Dominque Moceanu, to raise awareness about the importance of children's oral care and garner excitement around the launch of the new app. Oral-B and Moceanu are asking parents to share stories via pictures and videos on Instagram about the craziest steps they have taken or would take to get their children to brush their teeth.
"As a mom, I know how impossible it can be to instill healthy oral care habits in my kids" said Moceanu. "I have gone to great lengths including singing our ABC's and tickling my children to get them to brush. That is why I am so excited to partner with Oral-B and use the new app with my children."
To celebrate the new app, Oral-B and Disney are excited to announce the launch of the Disney Magical Time in NYC Sweepstakes.
