Lucasfilm Officially Welcomed Into Robust Disney Franchise Portfolio at Licensing Expo 2013
Disney Consumer Products (DCP) is poised to widen the gap even further as the world's largest licensor with another year of strong growth tied to robust sales of licensed Disney merchandise and the acquisition of top entertainment company Lucasfilm Ltd. During an exclusive presentation at the annual Licensing Expo 2013 trade show, Bob Chapek, president of Disney Consumer Products, announced the formal inclusion of Lucasfilm licensing into DCP's extensive franchise portfolio. Chapek also outlined the division's strategy of bringing a more consumer-centric focus to DCP by aligning Disney's expansive library of content with each consumer segment, focusing on technology and product innovation and on long-term franchise development.
