It was a heroic win at the 2013 LIMA Licensing Excellence Awards for Marvel Entertainment, LLC as its Marvel's The Avengers walked away with "Best Film, Television, Celebrity or Entertainment Program of the Year."
The prestigious award recognizes licensing excellence, creativity and innovation for entertainment properties supported by a feature film or television show. This award follows a series of accolades for Marvel in the past several months marked by a "Best Boy's Toy" award for Marvel and Hasbro's Web Shooting Spider-Man at the U.K. Toy Fair and a nomination for Marvel's The Avengers as "Property of the Year" at the Toy Industry Association's 2013 American International Toy Fair.
"This award is a great honor and confirms the fact that The Avengers' complex blend of characters create an exciting brand opportunity across all licensing platforms," said Paul Gitter, senior vice president, licensing, Marvel at Disney Consumer Products. "This was a banner year for the Marvel team and it's not even over yet."
In addition to the program of the year win, Marvel was also honored in the licensed toy award category as LEGO was named "Best Character or Toy Brand Licensee" for its Marvel Super Heroes collection. The LIMA Licensing Excellence Awards are the licensing industry's most prestigious recognition of creativity and performance.