Disney Interactive and Kohl's Invite Frozen Fans to Sing Their Hearts Out for Chance to be Featured in Kohl's Holiday Commercial
Disney and Kohl's Department Stores have announced a collaboration on a national call for a Sing Your Heart Out campaign. Through September 29, fans of the Disney movie Frozen and aspiring singers nationwide can submit videos of themselves singing Let it Go for the chance to be included in a Kohl's holiday commercial that will air during the 2014 American Music Awards (AMAs) broadcast on ABC.
Videos can be submitted via Disney Interactive's new Disney Applause app, available for iOS and Android, or on the web at www.disney.com/frozenfriday
The finalist videos will be selected based on the following criteria: Musical Talent (60%), Personality and Style (20%), and Creativity (20%). Winning singers will in turn have the opportunity to be featured in spots that will air on Sunday, November 23 during this year¹s AMAs. For official rules and more information, visit: www.disney.com/
For more information about the Sing Your Frozen Heart Out campaign, visit www.disney.com/frozenfriday
and join the conversation using #FrozenFunatKohls
Customers are encouraged to share their favorite Frozen finds with @Kohls using #FrozenFunAtKohls.